Kirk Whisler has Changing Images & Creating Change as the driving forces for his career. On the nonprofit side he is President of Empowering Latino Futures whose programs include the Latino Book & Family Festivals, 72 produced since 1997; the International Latino Book Awards, one of the 10 largest book awards in the USA; Education Begins in the Home, which has given away 250,000+ books to underserved kids; and North County Informador, the largest audited print publication in North San Diego County. On the corporate side Kirk oversees WPR whose signature program is LatinoLYTICS which has surveyed over 70,000 Latinos and most recently produced the National Latino Media Study. Kirk lives in Fallbrook, CA, with his wife Magdalena, an educator.